The FT's John Kay inveighs against the deceptive business practice of offsetting a low headline price with price-gouging at the margins, as in hidden bank fees and $10 minibar beers. The subject put me in mind of a recent dodge in US packaged foods: don't change the price, but downsize the package. Deceptive? Maybe. But after 30 years of supersizing it's probably a good thing from a health point of view.
I'll pay you to sell me less...
I'll pay you to sell me less...
I'll pay you to sell me less...
The FT's John Kay inveighs against the deceptive business practice of offsetting a low headline price with price-gouging at the margins, as in hidden bank fees and $10 minibar beers. The subject put me in mind of a recent dodge in US packaged foods: don't change the price, but downsize the package. Deceptive? Maybe. But after 30 years of supersizing it's probably a good thing from a health point of view.